
あおもりカシスの会
- 2014年12月18日
青森市産「トップバリュセレクト カシスチューハイ」発売
青森市産“あおもりカシス”の果汁を使用した「トップバリュセレクト 青森県青森市産カシス使用 カシスチューハイ」が イオンリテールから12月16日に発売されました。 これは、平成24年10月にイオンリテール株式会社・あおもりカシスの会・青森市・青森県の連携によ る「あおもりカシス 食の匠倶楽部」が設立され、青森市で生産される「カシス」の魅力を次代に継承し、産地確立およびブランド力の強化を目指して食と地域 を豊かにする「フードアルチザン」活動をこれまで進めてきたなか、商品化が実現したものです。この発売を記念したPRセレモニーが、12月16日イオン青 森店食品催事場特別ステージで開催され、カシスの会 石岡 大亮会長、鹿内 博青森市長、三村 申吾青森県知事、イオントップバリュ株式会社 仲矢 長蔵社長のほかイオングループの皆様が駆けつけ大変盛大なイベントとなりました。
“あおもりカシス”を使用したチューハイとしては初めての商品 で、全国のイオングループ約2,000店舗、県内においてはイオン・マックスバリュ・サンデーの各店舗にて販売中です。薄紫の色がとって
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